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2024. február 29., csütörtök 09:10 |
The Mitsubishi Pencil Company acquires LAMY, aiming to lead the company and brand into the future |
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Tokyo/Heidelberg, 29 February, 2024 (APA/OTS) - Mitsubishi Pencil Co Ltd, founded in Japan in 1887 and the company behind the well-known uni brand, is taking over C. Josef Lamy GmbH and the LAMY brand. The family-owned company LAMY underwent a complex process to look for a buyer who could lead the company, founded in 1930 by C. Josef Lamy, into the future with expertise, experience and love for the LAMY brand along with a commitment to Germany as a business location. This process has today been successfully concluded with all shares in the company now sold. The annual turnover of Mitsubishi Pencil is several times that of the company Lamy. |
- Picture is available at AP
(https://apmultimedianewsroom.com/multimedia-newsroom/partners/news-aktuell)
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Focus on the internationalisation and expansion of digital writing
The reasons that prompted the sale included the need to find a
strong partner to develop the growth area of digital writing and
expand international sales. Mitsubishi Pencil is able to bring this
to the table whilst also ensuring that the headquarters and
production facilities in Heidelberg will be maintained and that
investments will be made in the further development of the company
and the brand. Shigehiko Suhara, sixth-generation President and CEO
of Mitsubishi Pencil Co Ltd: "We have the greatest respect for the
history and strength of the LAMY brand. We believe that the vision
and corporate culture of Lamy and Mitsubishi Pencil harmonise
perfectly. We are also confident that the acquisition of the company
Lamy will provide a strong combined platform for future growth and
increased shareholder value for both LAMY and Mitsubishi Pencil."
Vera Lamy, former co-partner of C. Josef Lamy GmbH, explains, "It was very important to us to find
a company with the strength and heart to work with Lamy employees
and open up a whole new chapter for Lamy together with all our
partners. We have found this company." Her brother and co-partner
Markus Lamy adds, "The core of the LAMY brand will be retained and
further developed. 'Made in Germany' will continue to play a key
role in this. That was and is of the utmost importance to us."
Combining innovative strength and 137 years of tradition
Mitsubishi Pencil was founded a good 137 years ago and today
employs more than 2,700 people worldwide. The company has 22
international sales offices and operates 11 production facilities.
Mitsubishi Pencil is a leading company in the manufacture of writing
instruments and has made a name for itself by producing high-quality
writing instruments ranging from simple pencils to sophisticated
ballpoint pens, marker pens and mechanical pencils.
The wide range of writing instrument products include the popular
uni-ball rollerball pens, which are known for their innovative
waterproof pigment ink. The uni brand also includes Posca
water-based ink markers, which can be used on a variety of surfaces,
and the innovative Kuru Toga mechanical pencils, which has the
automatic lead rotation mechanism.
Complementing sales strength, e-commerce expertise and innovation
Mitsubishi Pencil and Lamy have already had points of contact in
the past and have always valued each other. In addition to its
innovation and international sales strength, Mitsubishi Pencil will
also contribute its e-commerce expertise, which will strengthen Lamy. The LAMY brand
products complement the Mitsubishi Pencil range in the premium
segment. Mitsubishi Pencil furthermore aims to accelerate the
technological development of LAMY. In particular, this technological
development will include the growth area of digital writing as well
as innovations in production. Steffen Rübke, CEO of C. Josef Lamy
GmbH: "We are certain that the Mitsubishi Pencil Company will
strengthen the company and the LAMY brand with its focus on
innovation, its large distribution network and its strong e-commerce
expertise as exemplified by the success of the business with Amazon
in the US market."
LAMY: Company and brand with tradition and unique design
Lamy stands for 'Made in Germany' and has its headquarters and
production facilities in Heidelberg. The company employs more than
340 people. Lamy stands worldwide for high-quality designer writing
instruments with timeless modern aesthetics and perfect
functionality. The real success story began 36 years after the
company was founded with the LAMY 2000: in 1966, this model
established the clear, unmistakable design language that still
characterises the style of all the brand's products today the LAMY
design. Today, the LAMY brand is represented in more than 80 countries with
over 15,600 sales outlets. These include around 200 mono-brand
stores.
C. JOSEF LAMY GMBH Grenzhöfer Weg 32 69123 Heidelberg lamy.com
press contact Agentur Achtung! Phone: +49 40 450210220 E-Mail: lamy@achtung.de
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