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2024. március 5., kedd 08:51 |
A Visionary Lighthouse: Kuwait's Expo 2025 Osaka Pavilion Presents Country's Past, Present and Future (part 1) |
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Tokyo, Japan, 5 March, 2024 (APA/OTS) - Immersive exhibition invites visitors to discover the country's past, present and future - NUSSLI, LAVA, and insglück collaborate for ambitious project/ The architecture and exhibition of the Kuwait Pavilion at the upcoming World Expo 2025 in Osaka, Japan were unveiled to the public today at a ceremony in Tokyo, Japan. Attended by distinguished guests from politics, business, media and society, the State of Kuwait and the partner companies involved in the project provided an in-depth view of the ambitious undertaking. |
"We are pleased and honored to unveil the State of Kuwait's pavilion
at Expo 2025 Osaka. It will serve to forge bridges of friendship and
solidarity between Kuwait and Japan, as well as among all nations
around the world," says Salem Al-Watyan, Commissioner General of the
State of Kuwait for Expo 2025 Osaka. "Fifty-four years ago, Kuwait
was one of only four Arab nations present at Expo 1970 in Osaka.
Since then, significant milestones in bilateral cooperation,
partnership, and solidarity between Kuwait and Japan have been
reached."
Al-Watyan clarified that the working teams, starting from the
executive team, the technical team, the content creation team, the
media campaign team, and the coordination and follow-up team, are
working with the Expo management and in cooperation with the main
partner NUSSLI to prepare, equip and implement this major event.
The Kuwait pavilion's exhibition will showcase how the country is
striving for a sustainable future for its people and fostering its
global standing through a diversified economy and focused national
development. Often referred to as a lighthouse of culture and a
beacon of tolerance for its contributions to Arab culture, arts and
social work, Kuwait will present itself as a Visionary Lighthouse
that lights up the Gulf region and is recognized globally.
"We eagerly anticipate the completion of our preparations to
welcome visitors in 2025, with the aim of strengthening the close
ties between the people of Kuwait and Japan, as well as fostering
connections with people from around the world," Al-Watyan concludes.
Proven Expertise for Ambitious Project
NUSSLI, as an expert in the construction of country pavilions, is
building the Kuwait pavilion as total contractor. With its ninth
Expo participation, the company is drawing on extensive expertise in
all aspects of national presentations and, in particular, with Expo
pavilions.
"The architectural concept with its unusual shapes and materials
and the extraordinary combination of tradition and high-tech in the
exhibition are a complex undertaking," Harald Dosch, Director
Business Development of NUSSLI said. "We are proud to support our
client's ambitious project and, together with our project partners,
we will make Kuwait's appearance at the Expo 2025 Osaka an
outstanding success."
It is the second time that NUSSLI is building the Kuwait pavilion
after Expo 2015 Milano. Further project partners are LAVA for the
architecture, and insglück for the exhibition, supported by schlaich
bergermann partner for the structural engineering, and the Japanese
architect of record Tokuoka Sekkei, and the Japanese construction
company Mugishima Construction.
Exceptional Architecture Fusing Modern and Classical Elements
The pavilion's audacious architecture was designed by architectural
firm LAVA (Laboratory for Visionary Architecture). It picks up on
Kuwait's characteristic landscape and tradition and uses them as
recurring elements throughout the pavilion. The open and inviting
architecture with its opening wings symbolizes a welcoming gesture
and stands for the country's famous hospitality.
"The pavilion's architecture seamlessly weaves Kuwait's natural
environment and traditions throughout its design," explains
Christian Tschersich, Associate Partner at LAVA. "With the concept
of the Visionary Lighthouse, we aim to showcase Kuwait's timeless
vision for the future at Expo 2025 in Osaka."
The pavilion is bright, and its façade illuminated at night,
underlining the theme of the "Visionary Lighthouse". The heart of
the two-story pavilion with its grand roof is intended to inspire
reflection on Kuwait's future. Designed as a central dome, this main
space is inspired by the idea of resting in the desert at night
under the starry sky. The courtyard at the back of the pavilion is
modeled on traditional Islamic architecture and features a beautiful
garden with typical Kuwaiti planting. (continues)
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2024. március 5., kedd 08:51 |
A Visionary Lighthouse: Kuwait's Expo 2025 Osaka Pavilion Presents Country's Past, Present and Future (part 2) |
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Tokyo, Japan, 5 March, 2024 (APA/OTS) - |
Tradition Meets High-tech in Visually Stunning Exhibition
insglück, a creative agency specializing in live marketing and
communication in space, is responsible for the content concept and
developed the exhibition for the Kuwait Pavilion. It creatively
combines tradition and high-tech. In four exhibition rooms, visitors
experience a journey through the Gulf state's past, present, and
future. The multi-sensory exhibition uses interactive spatial
staging and culminates in a vast explorative dome projection that
makes the visit an immersive experience.
"The pavilion will be an absolute highlight, not only
architecturally but also in terms of content, and impressively
reflects Kuwait's role as a Visionary Lighthouse," CEO Christian
Poswa of insglück says. "We are creating another Expo experience
that will captivate millions of visitors in Osaka."
The exhibition starts with a captivating pre-show that inspires
visitors to visualize the secrets of Kuwait in a supersized pearl.
They then enter a room that conveys the history of the trading
nation in a desert setting. In the third exhibition room, the people
of Kuwait take center stage. Along a large interactive wall, which
is designed like a large tableau of Kuwaiti society, visitors
encounter select personalities and projects that give them a
first-hand experience of the country. Visitors are invited to
interact in a playful way and provide a multifaceted insight into
the country's diverse culture, economy, and science. Via an
impressive dome projection in the main show, visitors actively shape
the future with their wishes and dreams for tomorrow.
Structural Concept Connecting Form and Function
As consulting engineers, schlaich bergermann partner (sbp)
developed the structural concept of the Kuwait pavilion: "We
developed a structural concept that meets the requirements for
structural optimization as well as geometric form finding," says
Andreas Schnubel, Managing Director, sbp se. "It was a great
pleasure to work with our partners from NUSSLI and LAVA again."
About Expo 2025 Osaka
The next World Expo will take place from April 13 to October 13,
2025, in Osaka, Japan, under the overarching theme "Designing Future
Society for our Lives". On the Expo site in Osaka, areas are planned
for the sub-themes "Saving Lives", "Empowering Lives" and
"Connecting Lives". The overall aim is for the Expo site to convey a
realistic picture of a future society in which the 17 sustainability
goals of the United Nations have been achieved. The Kuwait pavilion
is located in the "Empowering Lives" sub-theme. With its conspicuous
and inspiring façade, the pavilion will catch the eye and attract
the public.
Further information
- You can find images and video footage here.
- For more information about Kuwait at Expo 2025 Osaka, visit
https://kuwaitexpo2025.com.
- Follow Kuwait at Expo 2025 Osaka on Instagram, LinkedIn and X. (continues)
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2024. március 5., kedd 08:52 |
A Visionary Lighthouse: Kuwait's Expo 2025 Osaka Pavilion Presents Country's Past, Present and Future (part 3) |
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Tokyo, Japan, 5 March, 2024 (APA/OTS) - |
Concept and Implementation
NUSSLI Group is the total contractor responsible for the
construction of the Kuwait Pavilion. LAVA designed the architecture.
insglück is responsible for the content concept and exhibition
design. The team was supported by schlaich bergermann partner with
the structural design, and the Japanese architect of record Tokuoka
Sekkei as well as the Japanese construction company Mugishima
Construction.
About NUSSLI
As a leading provider of event infrastructures and construction
services, NUSSLI helps to ensure that emotions can be experienced
first-hand in sports, cultural and business projects. NUSSLI is at
the forefront of international project management and the structural
implementation of complex infrastructure for events and facilities
that need to be realized under tight deadlines. With the invention
of a wedge connection, the founder Heini Nüssli revolutionized event
construction. Like the historic wedge connection, NUSSLI has been
creating the connections that make unforgettable events possible
ever since. In and with the projects, NUSSLI connects service
providers and clients, the organizers with the audience, countries
and cultures, expectations, and emotions. Connections - since 1941.
For more information, please visit www.nussli.com.
About LAVA
What if research, science, and architecture merged? The belief in
the overarching relevance of these fields and their
interdisciplinary, science-driven, and forward-looking
implementation in architecture has characterized LAVA's work since
its founding. LAVA, a Laboratory for Visionary Architecture, was
founded by Chris Bosse, Alexander Rieck and Tobias Wallisser in 2007
as an international network practice with offices in Berlin,
Stuttgart and Sydney. The Lab reimagines architecture in the digital
age, exploring new technological avenues to advance the field.
Combining digital workflow, nature's structural principles, and the
latest digital fabrication technologies, LAVA strives to achieve
'more with less' - more architecture with less material, energy,
time or cost. An international team of 100 architects across 4
locations envisions a future where architecture becomes a
human-centric discipline creating spaces for well-being, meaningful
interaction and inspiration while balancing human needs with
environmental concerns, leveraging technology as a supporting tool.
For further details please visit www.l-a-v-a.com.
About insglück
insglück has been working successfully in the field of live
marketing and communication in space since the turn of the
millennium. The creative agency was already involved in the
conception and implementation of the German Pavilion at Expo 2017 in
Astana, Kazakhstan and the Kazakh Pavilion at Expo 2020 in Dubai,
United Arab Emirates. Most recently, it was responsible for the
content design of the German Garden at Floriade Expo 2022 in Almere,
Netherlands. For more information, please visit www.insglueck.com.
Further partners schlaich bergermann partner are structural consulting engineers /
www.sbp.de
Architect of record Tokuoka Sekkei Ltd. / www.tokuoka-ao.co.jp
Construction company Mugishima Construction Co. Ltd. /
www.mugishima.com
- Picture is available at AP
(https://apmultimedianewsroom.com/multimedia-newsroom/partners/news-aktuell)-
Press Contact:
Kuwait Expo 2025 Osaka Media and Content Team: Expoosaka.2025@media.gov.kw
FleishmanHillard: Stephan Ester, +49-69-405702-521, FH-KUWAIT.EXPO@fleishman.com (CET) Bertram Oba, +81-90-4664-9608, fhj.kuwait@fleishman.com (JST)
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