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Az Üzleti Sajtószolgálat (Original Text Service - OTS) üzleti vállakozások, cégek, intézmények közleményeit, tájékoztatóit, meghívóit, állásfoglalásait közli. Szolgáltatásunk segítségével több mint 2000 újságírót és kommunikációs szakembert érhet el könnyen, gyorsan és költséghatékonyan – az Ön által megfogalmazott sajtóközleményt változtatás nélkül juttatjuk el az MTI-előfizetők szerkesztőségi rendszerébe vagy igény szerint akár a külföldi sajtóhoz is. (Az OTS anyagai nem képezik az MTI-kiadás részét, a szó szerint továbbított szövegekért minden esetben a közlő a felelős.)
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| 2022. november 30., szerda 13:40 |
Yanfeng unveils digital luxury concept car XiM23 in Europe (part 1) |
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| Neuss, Germany, 30 November, 2022 (APA/OTS) - The XiM23 concept is a vision of future luxury from leading global automotive supplier, Yanfeng. Inspired by the company's recently released Luxury Research Study, the XiM23 uses interior experience modes to show the company's broad integration capabilities, where digital technologies and innovations transform the interior's features into a user-centric, luxury experience. |
"When discussing how luxury will evolve, two schools of thought
emerge in discussions with our customers," said Tim Shih, Vice
President of Design and User Experience for Yanfeng Technology
(YFT). "The first is a focus on digital technology driving the user
experience, while the second relies on traditional symbols of luxury
like premium materials and finishes. What our research revealed -
and what we've explored in the XiM23 - is that a luxury solution is
not one or the other, but rather a dynamic combination of both to
create holistic and highly personalized interior experiences."
Calm & Rich Modes unlock users' luxury experiences
Through unique experience modes, the XiM23 shows how traditionally
luxurious features can be elevated with technology integrations,
becoming infinitely flexible and intelligently orchestrated to
address the five aspects of luxury (Simplicity, Service,
Personalization, Control, and Comfort), meeting users' wants, needs,
and preferences.
Connected to a mobile app, the XiM23 recognizes passengers,
adjusting its settings to the preferences designated by the driver.
Upon approach, the XiM23's mono-post front seats pivot and the rear
seats slide forward for easy ingress, serving as a welcome to
occupants. This initial experience, known as Calm Mode, is visually
simple and elegant. No screens are present and the ambient lighting
of the interior is soft and airy.
Once the XiM23 recognizes that the driver is settled, the front
seats return to their forward-facing positions, and the steering
wheel, outfitted with secret-till-lit lighting and controls,
illuminates. Simultaneously, a slim, curved, pillar-to-pillar 8K
display rises from the instrument panel, as well as two slim touch
displays nestled in the floor console.
When users desire to transition from the serene Calm Mode to the
more interactive experience of Rich Mode, the power is in their
hands via the multi-controller, a "phygital" innovation combining a
physical dial with gestural controls and interactive smart surfaces.
By hovering a hand over the multi-controller for a few seconds, the
Rich Mode experience is activated, and the interior begins to change
dramatically. The ambient lighting tones of the interior shift and
brighten and the instrument panel display rises from 50mm to 100mm,
revealing additional features and offerings for occupants to select.
The two center console displays extend fully, accessible for all
occupants and providing additional options for service,
personalization, and comfort.
Autonomous driving enables more immersive, rich experiences
In both the Calm and Rich modes, the vehicle defaults to a manual
driving scenario with level two assisted driving features such as
blind spot monitoring, hands-off detection, and forward collision
warning augmented with interior lighting. When users are ready for a
level four autonomous experience it's as simple as clicking the
steering wheel's illuminated "Autodrive" button.
"Including level four autonomy in the XiM23 concept allowed the
team to further explore interior experiences, unconstrained by the
safety requirements of manual driving," said Shih. "For Yanfeng,
this broadened scope is a glimpse into the future, showcasing how
mobility experiences can evolve as autonomous technology advances."
As the XiM23 transitions to fully autonomous, multi-sensory
experiences become fully immersive. Lighting is further enhanced
with overhead illumination and projections, while all four seats
recline. In the rear, passengers enjoy a deep, zero-gravity seat
position plus massage with Yanfeng's Hover Seat. A theater-like
ambiance brings all eyes to the front of the cabin, where the
pillar-to-pillar display fully extends to 200mm for users to enjoy
music, movies, or other content tailored to their journey.
"The XiM23 concept evolves Yanfeng's eXperience in Motion (XiM)
principle into the luxury segment. Society's shifting values, which
Yanfeng first examined in its 2018 Quality of Life study and further
pursued with this most recent luxury research study, reflect a
continuous shift away from possessions and towards experiences,"
said Shih. "With a complete automotive portfolio including seating,
safety, cockpit electronics, and interiors, Yanfeng is well
positioned to deliver new and compelling experiences into the
automotive and future mobility space."
The XiM23 concept car will be featured at the company's European
headquarters in Neuss, Germany, until summer 2023.
For more information, please visit:
https://www.yanfeng.com/en/xim23.
Cross reference: Picture is available at AP Images
(http://www.apimages.com)
For more information please contact:
Yanfeng International
Jagenbergstraße 1
41468 Neuss
Germany
Astrid Schafmeister
Tel.: +49 2131 609-3028
E-Mail: astrid.schafmeister@yanfeng.com
(continues)
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| 2022. november 30., szerda 13:40 |
Yanfeng unveils digital luxury concept car XiM23 in Europe (part 2) |
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| Neuss, Germany, 30 November, 2022 (APA/OTS) - |
About Yanfeng
Yanfeng is a leading global automotive supplier, focusing on
interior, exterior, seating, cockpit electronics and passive safety.
Yanfeng has more than 240 locations and approximately 67,000
employees worldwide. The technical team of 4,200 experts is located
at 10 R&D centers and other regional offices, with complete
capabilities including engineering, software development, design and
user experience, as well as test validation. Focusing on smart cabin
and lightweight technology, Yanfeng supports automakers to explore
future mobile spaces and provide leading cabin solutions.
For more information, please visit www.yanfeng.com
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Az OTS internetes oldalán található hírek, közlemények, fotók
a forrásmegjelöléssel (OTS) szabadon és korlátozás nélkül
felhasználhatók. Továbbközlés esetén a közzétevő köteles az átvett
anyagot tartalmának torzítása nélkül, félreérthetőséget,
rosszindulatú következtetéseket kizáró, az eredeti
szövegkörnyezetnek megfelelő módon feldolgozni és megjelentetni.
Az OTS hírek nem képezik az MTI hírkiadás részét, az MTI
által szó szerint továbbított tartalomért minden esetben a beadó a
felelős.
© Copyright MTI nonprofit Zrt.
Az OTS szolgáltatással kapcsolatban további információt a
(06-1) 441-9050 telefonszámon vagy a ots@mti.hu elektronikus
levelező címen kaphat.
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