2019. december 19., csütörtök 10:00 |
PUMA AND X-BIONIC® CREATE TOGETHER A HIGHLY- FUNCTIONAL COLLECTION OF PRODUCTS |
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Boston, Massachusetts / Wollerau, Switzerland, 19 December, 2019 (APA/OTS) - Global sports brand PUMA and Swiss apparel technology group X-BIONIC® have designed a collection of thermoregulating running gear, which will keep athletes at an optimal temperature during all phases of a run, notwithstanding the conditions outside. |
X-BIONIC®'s patented 3D Bionic Sphere® with ThermoSyphon® technology
warms you when you are cold and cools you when you are warm. It does
so by using sweat as a key element in the thermoregulation process,
leaving a thin film of moisture on the skin without the body feeling
wet. Excess sweat can easily evaporate, as it is transported away
from the body.
Responding to a growing need for innovative running gear that
allows athletes to put in their best performance, the PUMA I
X-BIONIC® collection will consist of short sleeve shirts, running
shorts, long and short socks, and jackets.
"PUMA is always looking to bring best-in-class technology to our
consumers and partnering with specialists is one way to do that,"
commented Charles Johnson, PUMA's Global Director of Innovation.
"With X-BIONIC® our intent was to create an apparel collection that
would allow our top-performing athletes and consumers to feel
comfortable regardless of climate conditions. This is a great
partnership; one that combines X-BIONIC® technology with PUMA
design."
"By integrating our award winning, patented technology into this
one-of-a-kind running capsule, PUMA I X-BIONIC becomes an icon of
athletic excellence," said Professor Dr. Bodo Lambertz, Founder of
X-BIONIC®.
The X-BIONIC® patented technology is designed for athletes to keep
an optimal temperature zone and partial muscle compression, using
sweat as a key element in the thermoregulation process. The 3D
BIONIC SPHERE® SYSTEM with ThermoSyphon® technology leaves a thin
film of moisture on the skin without the body feeling wet. Sweat
Traps® then transport the excess sweat, allowing it to evaporate,
then disposing of it via thermal dynamics.
Keep optimally performing with PUMA, the new PUMA I X-BIONIC®
collaboration will be available starting January 1st, 2020 on
PUMA.com, PUMA Stores worldwide, and X-BIONIC.com.
### Picture is available at AP Images (http://www.apimages.com)
Media database:
http://media.pr.keystone-sda.ch/Projects/Dezember+2019/X-Bionic+Puma
Media Contacts:
PUMA: Alberto Turincio Smith, Global PR - alberto.turincio@puma.com
X-BIONIC®: Aitor Henao Soto, Head of Marketing & Communications -
aitor.henao@x-bionic.com
PUMA PUMA is one of the world's leading sports brands, designing,
developing, selling and marketing footwear, apparel and accessories.
For more than 70 years, PUMA has relentlessly pushed sport and
culture forward by creating fast products for the world's fastest
athletes. PUMA offers performance and sport-inspired lifestyle
products in categories such as Football, Running and Training,
Basketball, Golf, and Motorsports. It collaborates with renowned
designers and brands to bring sport influences into street culture
and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and
stichd. The company distributes its products in more than 120
countries, employs more than 13,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
X-BIONIC®: "Turn Sweat Into Energy." X-BIONIC® is a innovation leading Sports brand worldwide with more
than 20 years' experience in Research & Development, 100% engineered
and designed in Switzerland.With over more than 800 international
patents that lead us to more than over 788 International Awards
transformed in more than 1158 medals in International Championships
including Olympics, X-BIONIC® is the leader in technical sportswear
and has been named the "Most Innovative Brand" eleven years in a
row. Bionics means learning from nature. X-BIONIC® means to surpass
nature. Through observing the natural world, X-BIONIC® transfers the
knowledge of millions of years of evolution into technical solutions
for performance enhancing functional clothing. X-BIONIC® engineers,
athletes and designers, work together using inspiration from the
natural world to create the optimal interface between the human body
and sport. "Sweat is too precious to waste." With X-BIONIC® you
"Turn sweat into energy." Our patented technologies allow you to
train longer, safer and more comfortably in any condition. Our
scientifically proven thermoregulation technology optimizes body
core temperature allowing athletes to perform at their absolute
best. The Swiss precision of our High-functional products, and the
innovative power of our Research & Development, is based and
headquartered in Wollerau, Switzerland.
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